Groups on Track | About Us
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Meet your Group Sales Specialists.

Groups On Track was established in 2012 after their founder Jacky’s experience of working in the Leisure & Tourism Industry for over 15 years. This experience has given the team the insight and knowledge needed to run the business, including Travel Agency Management, Corporate Hospitality at the Jockey Club Racecourses and setting up and developing the groups team at Ascot Racecourse.

This makes Groups on Track the ultimate specialist in increasing group sales for leisure venues and attractions.

Sales Director

Jacky Birch

Jacky has over 15 years of experience and business development skills creating a successful track record of running sales teams and setting up sales departments. She has a great expertise to work with clients to develop and increase their groups business and create long lasting relationships. Jacky won the prestigious award for ‘excellence’ at the Group Leisure Awards in 2014 for her service and commitment to groups.

Key Account Manager

Kelly Charles

Kelly has been with Groups On Track since it’s creation and excels at Business Development, she has over 10 years’ experience of increasing group sales for leisure and sporting venues and has a proven track record in new business and increasing sales.

Groups Sales Executive

Lauren Hurlow

Lauren joined us from a background in the Travel & Tourism Industry, dealing with many group bookers from her time at Thomas Cook.

Sales Administrator

Amy Richens

Amy has been with Groups On Track since 2015 and has many years of experience in the Travel and Leisure Industry, specialising in administration and customer service.